Targeted Plan Development
Targeted campaigns pose unique challenges.
- For most organizations targeted planning is little more than one or two specific tactics.
- We develop Targeted Plans that are strategically sound and squarely aligned with brand goals.
To help brands develop a Targeted Plan, we employ a comprehensive, and efficient eight-step process that includes:
- Competitive Review
- Marketing & Sales Interviews
- Write Rough Plan Outline
- Brainstorming Session
- Consumer Validation
- Plan Refinement
- Quantitative Validation
- Final Plan Selection
This approach builds a consumer-focused strategy, increased trial through improved retention. Special emphasis is placed on obtaining the POV of the specific consumer target.
Coming out of this process, brands will achieve consensus on the umbrella program and opportunities for targeted “sub-programs.”
