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Making News


J. M. Smuckers Banks On Creative Digital Solutions To Boost Brands
By Dale Buss, April 2013
“When asked to comment on the Smucker’s program, digital marketing expert Michael Schiff told CPGmatters…”
Read more . . . LINK


The Essentials of Shopper Technology
By The Shopper Technology Institute
PILM’s Michael Schiff contributing Chapter 16 “Making Sense of Social Media”
For purchase… LINK


Shopper Technology Institute’s LEAD Marketing Conference
October 2, 2012
“Digital Couponing: Learning From a National Survey of CPG Brands”
Read more . . . PDF


Shopper Technology Update
April 23, 2012
“How to Retain Your Best Customer”
Read more . . . PDF


Shopper Technology Institute’s LEAD Marketing Conference
September 21, 2011
“Social Media: A Work in Progress for CPG”
Read more . . . PDF

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