Loyalty Landscape© Analysis

“Loyalty Landscape” Analysis (LLA) is designed to help brands identify their biggest marketing opportunity and how to go after it.

Seizing the sales opportunity and prioritizing the five marketing objectives for your brand are its key components. Depending on the situation, brands may choose to:

• Focus strictly on (1) retention of Heavy Buyers
• (2) more-sell (drive purchase frequency) for both Heavy Buyers and Mediums
• (3) up-sell (moving to a larger count size)
• (4) cross-sell (use one brand to gain trial of another) their consumers AND/OR
• Incent trial through (5) efficient acquisition of new users

The LLA both identifies and quantifies your unique business opportunities by dividing the franchise into SuperHeavy, Heavy, Medium and Light Buyers.